Enhancing Customer Engagement via Blockchain TechnologyEngaging in Visa’s Web3 loyalty program allows participants to effortlessly unlock promotional tokens during their daily activities, merging virtual and real-world experiences through a user-friendly, no-code platform.Participants benefit from SmartMedia’s sophisticated “Web3 Digital Asset Management and Engagement Platform,” offering secure storage and management of digital collectible rewards for a more tailored approach.While some features of the “Visa Web3 Loyalty Engagement Solution” are still in development — with regional availability varying — this initiative signifies a significant breakthrough in the progression of customer loyalty programs.By resonating with the ongoing trend of blockchain perks and the increasing appetite for customized customer experiences, Visa reinforces its status as a frontrunner in innovative financial technology.
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