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Dairy Queen, a well-known American fast food brand that’s famous for its delicious soft ice cream, is whipping up a new venture — this time around, with the NFT project ‘Weirdo Ghost Gang’ from now until December 31. Following the footsteps of Bored Ape Yacht Club and Pudgy Penguins integrating NFTs into the mainstream, this collaboration is set to transform a Dairy Queen pop-up store in Chengdu, China, into a distinctive “ghost ski resort” that features NFT-driven ski parties and merchandise until this year’s end. Digital art fanatic who brings a unique perspective to NFT news.

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