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Luxury liquor NFT platform, BlockBar, is actively taking steps to maintain its position as the go-to destination for alcohol-related NFTs. In line with this goal, the platform has recently acquired the services of Jamie Ritchie, the current head of wine and spirits at Sotheby’s, who will join the team as Chief Operating Officer.From July 6, Ritchie will join the Web3 platform as its new COO, and commence a new chapter in his impressive alcoholic journey. The consummate drinks expert has served with Sotheby’s for an eye watering 32 years where he has excelled as an auctioneer and a leading authority on wines and spirits.Starting out in 1990, Ritchie managed to grow Sotheby’s wine revenues from less than $5 million to over $140 million by 2021. In that period, he has earned a fearsome reputation for his innovation, strategic planning, client service, and operational excellence.Now with the new Blockbar role, Ritchie feels he is ready for “a new challenge and adventure with a dynamic group of people, who share the same vision and values.”HOT OFF THE PRESS: We’re excited to announce Jamie Ritchie is joining our team this summer as Chief Operating Officer.Formerly Sotheby’s Worldwide Chairman of Wine and Spirits, Jamie is one of the most respected authorities in the industry with a reputation for innovation,…— BlockBar (@BlockBar) April 20, 2023Dov Falic, BlockBar’s cofounder and CEO, is equally enthused by their latest coup. Speaking to the press, he notes that he is “honored” to have Ritchie join the startup. It goes to show how revolutionary BlockBar’s business model is as the platform redefines how wines and spirits are distributed around the globe.“More people than ever are purchasing liquid assets, both for consuming with friends and for investment, and BlockBar simplifies the purchase process.” – Dov Falic – Blockbar CEOBlockBar Anticipates Tremendous Growth Over the Coming YearsFounded in 2021, BlockBar specializes in sourcing exclusive wine and spirits directly from luxury liquor brands. Each physical bottle is backed on the blockchain using an NFT that acts as a digital certificate of authenticity. The NFTs can be redeemed for the actual bottle or sold on secondary markets.So far, BlockBar serves bottles from brands such as Hennessy, Glenfiddich, Johnnie Walker, Benriach, Dewar’s, 1800, and more. The platform has seen great uptake within its market, with Falic projecting rapid growth over the next few years.Now, this new hiring, it will look to “cement BlockBar’s position as a global leader in Web 3.0 and blockchain wine and spirits investment.”Want more? Connect with NFT PlazasJoin the Weekly NewsletterJoin our DiscordFollow us on TwitterLike us on FacebookFollow us on Instagram*All investment/financial opinions expressed by NFT Plazas are from the personal research and experience of our site moderators and are intended as educational material only. Individuals are required to fully research any product prior to making any kind of investment.Basil is an avid fan of blockchain technology and all its innovations, and he is passionate about sharing this narrative with his audience. He has spent over five years in the crypto space, specializing in research and creating Web3 content for various media outlets around the globe.

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